{"id":544662,"date":"2023-07-27T15:00:56","date_gmt":"2023-07-27T15:00:56","guid":{"rendered":"https:\/\/wncen.com\/?p=544662"},"modified":"2023-07-27T12:31:07","modified_gmt":"2023-07-27T12:31:07","slug":"lacoste-unveils-virtual-store","status":"publish","type":"post","link":"https:\/\/wncen.com\/nft\/lacoste-unveils-virtual-store\/","title":{"rendered":"Lacoste Unveils Exclusive Ethereum-Based Virtual Store For NFT Holders"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Fashion brand Lacoste has unveiled an exclusive Ethereum-based virtual store for NFT holders as the brand aims to give its NFT holders an immersive experience for the summer. The virtual store, created by retail technology developer <\/span><a href=\"https:\/\/emperiavr.com\/\" rel=\"nofollow\"><span style=\"font-weight: 400\">Emperia<\/span><\/a><span style=\"font-weight: 400\">, will integrate the traditional retail experience with digital innovations exclusive to users holding Lacoste\u2019s UNDW3 NFT passes.\u00a0<\/span><\/p>\n<h2>An Insight Into UNDW3 &amp; Lacoste\u2019s Virtual Store<\/h2>\n<p><span style=\"font-weight: 400\">Lacoste\u2019s UNDW3 NFT holders will have exclusive access to the virtual store. UNDW3 is an NFT-based loyalty program the French brand released in June (similar to that of <\/span><a href=\"https:\/\/staging.bitcoinist.com\/starbucks-launch-nft-this-will-help-house-issues\/\" rel=\"nofollow\"><span style=\"font-weight: 400\">Starbucks<\/span><\/a><span style=\"font-weight: 400\">).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Holders will access the virtual store through Lacoste\u2019s e-commerce platform. The digital store gives an immersive experience right from the beginning; Shoppers enter through Lacoste\u2019s iconic crocodile, which will lead them to a tiled boutique. These shoppers also get to enjoy the beach view in the digital store from its outdoor pool area.\u00a0<\/span><\/p>\n<p>Related Reading: <a href=\"https:\/\/wncen.com\/crypto\/judge-declares-crypto-is-personal-property\/?swcfpc=1\">Singaporean Judge Declares Crypto Is Personal Property In ByBit Case<\/a><\/p>\n<p><span style=\"font-weight: 400\">Lacoste\u2019s summer apparel collection will also be on display throughout the experience, and visitors can make a purchase at any time. There is also a crocodile-themed scavenger hunt game these shoppers can participate in.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Additionally, there is an exclusive underwater VIP space that only UNDW3 holders can access. These users will need to unlock this space by an email login or by connecting the digital wallet which contains the NFT. Furthermore, Lacoste\u2019s exclusive UNDW3 apparel collection is available on sale in the VIP space.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">There is more to it as it exemplifies the growing Phygital trend among fashion brands. Each piece from the exclusive UNDW3 apparel collection has a tokenized equivalent (in the form of an NFT). Holders can scan a QR code that unlocks an augmented reality (AR) feature, adding a more immersive angle to the shopping experience.\u00a0<\/span><\/p>\n<h2><b>Lacoste &amp; Emperia\u2019s Collaboration\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400\">It is worth mentioning that this isn\u2019t the first time Lacoste and Emperia have collaborated on a virtual shopping experience. Emperia had previously helped Lacoste build a token-gated gamified experience for UNDW3 NFT holders. This shoppable activation, which launched in December 2022, won a Webby Award earlier this year.\u00a0<\/span><\/p>\n<div class=\"related-reading-shortcode\">Related Reading: <a href=\"https:\/\/wncen.com\/altcoin\/worldcoin-wld-signups-dwindle\/?swcfpc=1\">Short-Lived Hype: Worldcoin (WLD) Signups Dwindle Less Than A Week After Launch<\/a><\/div>\n<p><span style=\"font-weight: 400\">Speaking on the blissful relationship with Lacoste, Emperia\u2019s co-founder, and CEO Olga Dogadkina said:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400\">Our ongoing work with Lacoste and its advanced view of e-commerce and customer loyalty has given birth to new technologies that yield an improved user journey which connects the dots between virtual and physical retail.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">The phygital trend continues to grow in the fashion world and has become one of the biggest benefits of Web3 to the industry.\u00a0<\/span><span style=\"font-weight: 400\">Fashion <\/span><a href=\"https:\/\/bitcoinist.com\/nike-and-rtfkt-reveal\/\" rel=\"nofollow\"><span style=\"font-weight: 400\">brands like Nike have also in the past launched projects<\/span><\/a><span style=\"font-weight: 400\"> that help give their customers a feel of the physical and digital realms together.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.tradingview.com\/x\/10MdFwSc\/\" alt=\"Crypto total market cap chart from Tradingview.com (Lacoste)\" width=\"2884\" height=\"1758\"><\/p>\n<pre style=\"text-align: center\">Total market cap now above $1.15 trillion | Source: <a href=\"http:\/\/Tradingview.com\" rel=\"nofollow\">Crypto Total Market Cap on Tradingview.com<\/a><\/pre>\n<div class=\"disclaimer-shortcode\">Featured image from Awwwards, chart from Tradingview.com<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fashion brand Lacoste has unveiled an exclusive Ethereum-based virtual store for NFT holders as the brand aims to give its NFT holders an immersive experience for the summer. The virtual store, created by retail technology developer Emperia, will integrate the traditional retail experience with digital innovations exclusive to users holding Lacoste\u2019s UNDW3 NFT passes.\u00a0 An Insight Into UNDW3 &amp; Lacoste\u2019s Virtual Store Lacoste\u2019s UNDW3 NFT holders will have exclusive access to the virtual store. UNDW3 is an NFT-based loyalty program the French brand released in June (similar to that of Starbucks).\u00a0 Holders will access the virtual store through Lacoste\u2019s e-commerce platform. The digital store gives an immersive experience right from the beginning; Shoppers enter through Lacoste\u2019s iconic crocodile, which will lead them to a tiled boutique. These shoppers also get to enjoy the beach view in the digital store from its outdoor pool area.\u00a0 Related Reading: Singaporean Judge Declares Crypto Is Personal Property In ByBit Case Lacoste\u2019s summer apparel collection will also be on display throughout the experience, and visitors can make a purchase at any time. There is also a crocodile-themed scavenger hunt game these shoppers can participate in. Additionally, there is an exclusive underwater VIP space that only UNDW3 holders can access. These users will need to unlock this space by an email login or by connecting the digital wallet which contains the NFT. Furthermore, Lacoste\u2019s exclusive UNDW3 apparel collection is available on sale in the VIP space.\u00a0 There is more to it as it exemplifies the growing Phygital trend among fashion brands. Each piece from the exclusive UNDW3 apparel collection has a tokenized equivalent (in the form of an NFT). Holders can scan a QR code that unlocks an augmented reality (AR) feature, adding a more immersive angle to the shopping experience.\u00a0 Lacoste &amp; Emperia\u2019s Collaboration\u00a0 It is worth mentioning that this isn\u2019t the first time Lacoste and Emperia have collaborated on a virtual shopping experience. Emperia had previously helped Lacoste build a token-gated gamified experience for UNDW3 NFT holders. This shoppable activation, which launched in December 2022, won a Webby Award earlier this year.\u00a0 Related Reading: Short-Lived Hype: Worldcoin (WLD) Signups Dwindle Less Than A Week After Launch Speaking on the blissful relationship with Lacoste, Emperia\u2019s co-founder, and CEO Olga Dogadkina said: Our ongoing work with Lacoste and its advanced view of e-commerce and customer loyalty has given birth to new technologies that yield an improved user journey which connects the dots between virtual and physical retail. The phygital trend continues to grow in the fashion world and has become one of the biggest benefits of Web3 to the industry.\u00a0Fashion brands like Nike have also in the past launched projects that help give their customers a feel of the physical and digital realms together. Total market cap now above $1.15 trillion | Source: Crypto Total Market Cap on Tradingview.com Featured image from Awwwards, chart from Tradingview.com<\/p>\n","protected":false},"author":594,"featured_media":544665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[83565],"tags":[88715,15369,88717,88716,88718],"class_list":["post-544662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nft","tag-lacoste","tag-nft","tag-nft-store","tag-phygitals","tag-virtual-store"],"acf":[],"yoast_head":"\n<title>Lacoste Unveils Exclusive Ethereum-Based Virtual Store For NFT Holders<\/title>\n<meta name=\"description\" content=\"Fashion brand Lacoste has unveiled an exclusive Ethereum-based virtual store for NFT holders as the brand aims to give its NFT holders an immersive\" \/>\n<meta name=\"robots\" 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Having witnessed the evolving landscape of the crypto world firsthand, Scott is able to dissect complex crypto topics and present them in an accessible and engaging manner. Scott's dedication to clarity and accuracy has made him an indispensable asset, helping to demystify the complex world of cryptocurrency for countless readers. Scott\u2019s experience spans a number of industries outside of crypto including banking and investment. He has brought his vast experience from these industries into crypto, which allows him to understand even the most complex topics and break them down in a way that is easy for readers from all works of life to understand. Scott\u2019s pieces have helped to break down cryptocurrency processes and how they work, as well as the underlying groundbreaking technology that makes them so important to everyday life. With years of experience in the crypto market, Scott began to focus on his true passion: writing. During this time, Scott has been able to author countless influential pieces that have drawn in millions of readers and have shaped public opinion across various important topics. His repertoire spans hundreds of articles on various sectors in the crypto industry, including decentralized finance (DeFi), decentralized exchanges (DEXes), Staking, Liquid Staking, emerging technologies, and non-fungible tokens (NFTs), among others. Scott\u2019s influence is not just limited to the countless discussions that his publications have sparked but also as a consultant for major projects in the space. He has consulted on issues ranging from crypto regulations to new technology deployment. Scott\u2019s expertise also spans community building and contributes to a number of causes to further the development of the crypto industry. Scott is an advocate for sustainable practices within the crypto industry and has championed discussions around green blockchain solutions. His ability to keep in line with market trends has made his work a favorite among crypto investors. In his personal life, Scott is an avid traveler and his exposure to the world and various way of life has helped him to understand how important technologies like the blockchain and cryptocurrencies are. This has been key in his understanding of its global impact, as well as his ability to connect socio-economic developments to technological trends around the globe like no one else. Scott is known for his work in community education to help people understand crypto technology and how its existence impacts their lives. He is a well-respected figure in his community, known for his work in helping to enlighten and inspire the next generation as they channel their energies into pressing issues. His work is a testament to his dedication and commitment to education and innovation, as well as the promotion of ethical practices in the rapidly developing world of cryptocurrencies. Scott stands steady in the frontlines of the crypto revolution and is committed to helping to shape a future that promotes the development of technology in an ethical manner that translates to the benefit of all in the society.","sameAs":["https:\/\/x.com\/https:\/\/twitter.com\/MathersonScott"],"url":"https:\/\/wncen.com\/author\/mathersonscott1\/"}]}},"parsely":{"version":"1.1.0","meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Lacoste Unveils Exclusive Ethereum-Based Virtual Store For NFT Holders","url":"http:\/\/wncen.com\/nft\/lacoste-unveils-virtual-store\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/wncen.com\/nft\/lacoste-unveils-virtual-store\/"},"thumbnailUrl":"https:\/\/wncen.com\/wp-content\/uploads\/2023\/07\/Lacoste-NFT.jpeg?resize=200%2C200","image":{"@type":"ImageObject","url":"https:\/\/wncen.com\/wp-content\/uploads\/2023\/07\/Lacoste-NFT.jpeg?fit=1900%2C930"},"articleSection":"NFT","author":[{"@type":"Person","name":"Scott Matherson"}],"creator":["Scott Matherson"],"publisher":{"@type":"Organization","name":"NewsBTC","logo":"https:\/\/wncen.com\/wp-content\/uploads\/2020\/06\/cropped-cropped-cropped-favicon.png?w=32"},"keywords":["lacoste","nft","nft store","phygitals","virtual store"],"dateCreated":"2023-07-27T15:00:56Z","datePublished":"2023-07-27T15:00:56Z","dateModified":"2023-07-27T15:00:56Z"},"rendered":"<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Lacoste Unveils Exclusive Ethereum-Based Virtual Store For NFT Holders\",\"url\":\"http:\\\/\\\/wncen.com\\\/nft\\\/lacoste-unveils-virtual-store\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/wncen.com\\\/nft\\\/lacoste-unveils-virtual-store\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/wncen.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Lacoste-NFT.jpeg?resize=200%2C200\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/wncen.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Lacoste-NFT.jpeg?fit=1900%2C930\"},\"articleSection\":\"NFT\",\"author\":[{\"@type\":\"Person\",\"name\":\"Scott Matherson\"}],\"creator\":[\"Scott Matherson\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"NewsBTC\",\"logo\":\"https:\\\/\\\/wncen.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/cropped-cropped-cropped-favicon.png?w=32\"},\"keywords\":[\"lacoste\",\"nft\",\"nft store\",\"phygitals\",\"virtual store\"],\"dateCreated\":\"2023-07-27T15:00:56Z\",\"datePublished\":\"2023-07-27T15:00:56Z\",\"dateModified\":\"2023-07-27T15:00:56Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/wncen.com\/p.js"},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/wncen.com\/wp-content\/uploads\/2023\/07\/Lacoste-NFT.jpeg?fit=1900%2C930","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/wncen.com\/wp-json\/wp\/v2\/posts\/544662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wncen.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wncen.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wncen.com\/wp-json\/wp\/v2\/users\/594"}],"replies":[{"embeddable":true,"href":"https:\/\/wncen.com\/wp-json\/wp\/v2\/comments?post=544662"}],"version-history":[{"count":0,"href":"https:\/\/wncen.com\/wp-json\/wp\/v2\/posts\/544662\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wncen.com\/wp-json\/wp\/v2\/media\/544665"}],"wp:attachment":[{"href":"https:\/\/wncen.com\/wp-json\/wp\/v2\/media?parent=544662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wncen.com\/wp-json\/wp\/v2\/categories?post=544662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wncen.com\/wp-json\/wp\/v2\/tags?post=544662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}