{"id":573503,"date":"2024-02-06T03:00:15","date_gmt":"2024-02-06T03:00:15","guid":{"rendered":"https:\/\/wncen.com\/?p=573503"},"modified":"2024-06-11T08:32:24","modified_gmt":"2024-06-11T08:32:24","slug":"bitcoin-etfs-issuers-battle-to-attract-investors-with-google-ad-campaigns","status":"publish","type":"post","link":"https:\/\/wncen.com\/news\/bitcoin-etfs-issuers-battle-to-attract-investors-with-google-ad-campaigns\/","title":{"rendered":"Bitcoin ETFs: Issuers Battle To Attract Investors With Google Ad Campaigns"},"content":{"rendered":"<p style=\"font-weight: 400\">After the <a href=\"https:\/\/wncen.com\/bitcoin-news\/bitcoin-plummets-20-post-etf-approvals-whats-behind-the-crash\/\" target=\"_blank\" rel=\"noopener \">approval and launch of spot Bitcoin ETFs<\/a> (Exchange-Traded Funds) by the US Securities and Exchange Commission (SEC), ETF issuers have extensively promoted their products on different media platforms to attract retail investors.<\/p>\n<div class=\"related-reading-shortcode\">Related Reading: <a href=\"https:\/\/wncen.com\/news\/bitcoin\/why-is-bitcoin-price-not-going-up-despite-etfs\/\" target=\"_blank\" rel=\"noopener \">Why Is Bitcoin Price Not Going Up Despite The ETFs? Expert Explains<\/a><\/div>\n<h2 style=\"font-weight: 400\">Bitcoin ETF Issuers Looking To Attract Retail Investors<\/h2>\n<p style=\"font-weight: 400\">At the end of January, giant technology company Google changed its advertisement policy to allow crypto fund managers to advertise crypto products in the search engine. Beginning on January 29, the company would \u201cupdate the Cryptocurrencies and related products policy to clarify the scope and requirements for the advertisement of Cryptocurrency Coin Trusts.\u201d<\/p>\n<p style=\"font-weight: 400\">This decision followed the approval of 11 spot Bitcoin ETFs on January 10 by the US SEC, a significant decision that marked a milestone for the crypto industry and investors, as the approval by the US regulator provided more legitimacy to digital assets and the flagship cryptocurrency in the eyes of traditional investor.<\/p>\n<p style=\"font-weight: 400\">As several members of the community reported, the asset managers that have issued ETFs launched their ads on Google following the policy change.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/BlackRock?ref_src=twsrc%5Etfw\" rel=\"nofollow\">@BlackRock<\/a>, <a href=\"https:\/\/twitter.com\/Fidelity?ref_src=twsrc%5Etfw\" rel=\"nofollow\">@Fidelity<\/a>, <a href=\"https:\/\/twitter.com\/Grayscale?ref_src=twsrc%5Etfw\" rel=\"nofollow\">@Grayscale<\/a> and <a href=\"https:\/\/twitter.com\/vaneck_us?ref_src=twsrc%5Etfw\" rel=\"nofollow\">@vaneck_us<\/a> are all using google ads to promote their ETFs.<\/p>\n<p>The <a href=\"https:\/\/twitter.com\/hashtag\/Bitcoin?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow\">#Bitcoin<\/a> Spot ETF approval is bigger than you think, we have just got started <a href=\"https:\/\/t.co\/9WpBenXYwo\" rel=\"nofollow\">pic.twitter.com\/9WpBenXYwo<\/a><\/p>\n<p>&mdash; Alessandro Ottaviani (@AlexOttaBTC) <a href=\"https:\/\/twitter.com\/AlexOttaBTC\/status\/07996616?ref_src=twsrc%5Etfw\" rel=\"nofollow\">February 1, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p style=\"font-weight: 400\">BlackRock, Fidelity, Grayscale, VanEck, Invesco, and Bitwise are among the<a href=\"https:\/\/wncen.com\/bitcoin-news\/bitcoin-etf-day-8-update-market-rebound-signals-bottom-as-grayscale-selling-slows-down\/\" target=\"_blank\" rel=\"noopener \"> ETF issuers<\/a> that have taken the biggest search platform in the world to advertise their exchange-traded products. The news seems to have fueled a bullish sentiment for crypto investors due to the exponential increase of exposure that Bitcoin ETFs and the cryptocurrency sector will receive from the tech giant\u2019s platform.<\/p>\n<p style=\"font-weight: 400\">\u00a0Although most issuers have taken an interest in advertising their products on Google after the policy change, it\u2019s worth mentioning that Valkyrie Digital Assets hasn\u2019t taken the same route as its counterparts, and it\u2019s not using Google ads to advertise its ETF.<\/p>\n<p style=\"font-weight: 400\">A Financial Times <a href=\"https:\/\/www.ft.com\/content\/170630c6-fc2e-43a2-90ca-5d45f4867657\" target=\"_blank\" rel=\"noopener nofollow\">report<\/a> highlights Invesco\u2019s positive reception to Google\u2019s ads update. A spokesperson told the news media outlet:<\/p>\n<blockquote>\n<p style=\"font-weight: 400\">We believe Google \u2014 among other search engines \u2014 is an important piece of our larger marketing strategy.<\/p>\n<\/blockquote>\n<h2 style=\"font-weight: 400\">Will Facebook And Instagram Follow Google\u2019s Steps?<\/h2>\n<p style=\"font-weight: 400\">The advertisement battle between the ETF issuers has also taken advantage of traditional media. Bitwise has its \u201cThe Most Interesting Man in the World\u201d ad campaign on mainstream TV, and Blackrock projects its Ads on different buildings across the US, including buildings near <a href=\"https:\/\/twitter.com\/altcoindailyio\/status\/84922570?s=61&amp;t=mtZSN0o6iCY-w9O1_1dRoQ\" target=\"_blank\" rel=\"noopener nofollow\">Wall Street in New York.<\/a><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/hashtag\/BitcoinETF?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow\">#BitcoinETF<\/a> Being Advertised On Mainstream TV \ud83d\udc40<\/p>\n<p>Is the <a href=\"https:\/\/twitter.com\/hashtag\/bullrun?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow\">#bullrun<\/a> officially BACK??\ud83d\udea8\ud83d\udcc8 <a href=\"https:\/\/t.co\/dlBw5cjCuz\" rel=\"nofollow\">pic.twitter.com\/dlBw5cjCuz<\/a><\/p>\n<p>&mdash; Satoshi&#39;s Sip (@SatoshisSip) <a href=\"https:\/\/twitter.com\/SatoshisSip\/status\/86582677?ref_src=twsrc%5Etfw\" rel=\"nofollow\">February 4, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p style=\"font-weight: 400\">Now, the ads war has broadened as social media platforms have started to show interest in advertising the newly approved crypto-based investment products. Nate Geraci, President of the ETF Store Inc., <a href=\"https:\/\/twitter.com\/nategeraci\/status\/09484957?s=61&amp;t=mtZSN0o6iCY-w9O1_1dRoQ\" target=\"_blank\" rel=\"noopener nofollow\">shared on his X account<\/a> a fragment of a Wall Street Journal report explaining that Facebook and Instagram may soon allow spot Bitcoin ETF ads.<\/p>\n<p style=\"font-weight: 400\">The report highlighted the comments from a spokesman for Alphabet, Google\u2019s parent company, which began approving ads in the US for Bitcoin ETFs on its platforms, including Google Search and YouTube.<\/p>\n<p style=\"font-weight: 400\">Similarly, Facebook and Instagram are likely to follow Google\u2019s steps soon. Per the report, a spokesperson for the Parent Company Meta Platforms said that the company is updating its US advertisement policies after the US SEC\u2019s decision.<\/p>\n<p style=\"font-weight: 400\">Geraci considers that there\u2019s \u201cno bigger boomer honeypot than Facebook.\u201d Notably, the social media platform could help broaden the reach of Bitcoin ETFs as it holds a large pool of older users.<\/p>\n<p style=\"font-weight: 400\">The potential interest of older users in expanding <a href=\"https:\/\/wncen.com\/bitcoin-news\/how-bitcoin-won-the-heart-of-this-financial-giant\/\" target=\"_blank\" rel=\"noopener \">their investment portfolios<\/a> and being exposed to digital assets like Bitcoin, without the need to self-custody their keys, has been a significant advertisement component of the ad campaigns from the ETF issuers.<\/p>\n<div class=\"related-reading-shortcode\">Related Reading: <a href=\"https:\/\/wncen.com\/news\/bitcoin\/bitcoin-price-by-year-end-etf-inflows\/\" target=\"_blank\" rel=\"noopener \">Analyst Predicts Shocking Bitcoin Price By Year-End Based On ETF Inflows<\/a><\/div>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-573507 aligncenter\" src=\"https:\/\/wncen.com\/wp-content\/uploads\/2024\/02\/BTCUSDT_2024-02-05_13-46-03.png?resize=893%2C534\" alt=\"BTC, BTCUSDT, Bitcoin ETF\" width=\"893\" height=\"534\" srcset=\"https:\/\/wncen.com\/wp-content\/uploads\/2024\/02\/BTCUSDT_2024-02-05_13-46-03.png?w=893 893w, https:\/\/wncen.com\/wp-content\/uploads\/2024\/02\/BTCUSDT_2024-02-05_13-46-03.png?w=460 460w, https:\/\/wncen.com\/wp-content\/uploads\/2024\/02\/BTCUSDT_2024-02-05_13-46-03.png?w=768 768w, https:\/\/wncen.com\/wp-content\/uploads\/2024\/02\/BTCUSDT_2024-02-05_13-46-03.png?w=860 860w, https:\/\/wncen.com\/wp-content\/uploads\/2024\/02\/BTCUSDT_2024-02-05_13-46-03.png?w=750 750w\" sizes=\"(max-width: 893px) 100vw, 893px\"><\/p>\n<pre style=\"text-align: center\">Bitcoin is trading at $42,788.4 in the hourly chart. Source: BTCUSDT on <a href=\"https:\/\/www.tradingview.com\/x\/Nfl1bssQ\/\" target=\"_blank\" rel=\"noopener nofollow\">TradingView.com<\/a><\/pre>\n<div class=\"disclaimer-shortcode\">Feature image from Unsplash.com, Chart from TradingView.com<\/div>\n","protected":false},"excerpt":{"rendered":"<p>After the approval and launch of spot Bitcoin ETFs (Exchange-Traded Funds) by the US Securities and Exchange Commission (SEC), ETF issuers have extensively promoted their products on different media platforms to attract retail investors. Related Reading: Why Is Bitcoin Price Not Going Up Despite The ETFs? Expert Explains Bitcoin ETF Issuers Looking To Attract Retail Investors At the end of January, giant technology company Google changed its advertisement policy to allow crypto fund managers to advertise crypto products in the search engine. Beginning on January 29, the company would \u201cupdate the Cryptocurrencies and related products policy to clarify the scope and requirements for the advertisement of Cryptocurrency Coin Trusts.\u201d This decision followed the approval of 11 spot Bitcoin ETFs on January 10 by the US SEC, a significant decision that marked a milestone for the crypto industry and investors, as the approval by the US regulator provided more legitimacy to digital assets and the flagship cryptocurrency in the eyes of traditional investor. As several members of the community reported, the asset managers that have issued ETFs launched their ads on Google following the policy change. @BlackRock, @Fidelity, @Grayscale and @vaneck_us are all using google ads to promote their ETFs. The #Bitcoin Spot ETF approval is bigger than you think, we have just got started pic.twitter.com\/9WpBenXYwo &mdash; Alessandro Ottaviani (@AlexOttaBTC) February 1, 2024 BlackRock, Fidelity, Grayscale, VanEck, Invesco, and Bitwise are among the ETF issuers that have taken the biggest search platform in the world to advertise their exchange-traded products. The news seems to have fueled a bullish sentiment for crypto investors due to the exponential increase of exposure that Bitcoin ETFs and the cryptocurrency sector will receive from the tech giant\u2019s platform. \u00a0Although most issuers have taken an interest in advertising their products on Google after the policy change, it\u2019s worth mentioning that Valkyrie Digital Assets hasn\u2019t taken the same route as its counterparts, and it\u2019s not using Google ads to advertise its ETF. A Financial Times report highlights Invesco\u2019s positive reception to Google\u2019s ads update. A spokesperson told the news media outlet: We believe Google \u2014 among other search engines \u2014 is an important piece of our larger marketing strategy. Will Facebook And Instagram Follow Google\u2019s Steps? The advertisement battle between the ETF issuers has also taken advantage of traditional media. Bitwise has its \u201cThe Most Interesting Man in the World\u201d ad campaign on mainstream TV, and Blackrock projects its Ads on different buildings across the US, including buildings near Wall Street in New York. #BitcoinETF Being Advertised On Mainstream TV \ud83d\udc40 Is the #bullrun officially BACK??\ud83d\udea8\ud83d\udcc8 pic.twitter.com\/dlBw5cjCuz &mdash; Satoshi&#39;s Sip (@SatoshisSip) February 4, 2024 Now, the ads war has broadened as social media platforms have started to show interest in advertising the newly approved crypto-based investment products. Nate Geraci, President of the ETF Store Inc., shared on his X account a fragment of a Wall Street Journal report explaining that Facebook and Instagram may soon allow spot Bitcoin ETF ads. The report highlighted the comments from a spokesman for Alphabet, Google\u2019s parent company, which began approving ads in the US for Bitcoin ETFs on its platforms, including Google Search and YouTube. Similarly, Facebook and Instagram are likely to follow Google\u2019s steps soon. Per the report, a spokesperson for the Parent Company Meta Platforms said that the company is updating its US advertisement policies after the US SEC\u2019s decision. Geraci considers that there\u2019s \u201cno bigger boomer honeypot than Facebook.\u201d Notably, the social media platform could help broaden the reach of Bitcoin ETFs as it holds a large pool of older users. The potential interest of older users in expanding their investment portfolios and being exposed to digital assets like Bitcoin, without the need to self-custody their keys, has been a significant advertisement component of the ad campaigns from the ETF issuers. Related Reading: Analyst Predicts Shocking Bitcoin Price By Year-End Based On ETF Inflows Bitcoin is trading at $42,788.4 in the hourly chart. Source: BTCUSDT on TradingView.com Feature image from Unsplash.com, Chart from TradingView.com<\/p>\n","protected":false},"author":614,"featured_media":573509,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[532,90555,1119,78790,12411],"class_list":["post-573503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-bitcoin-etf","tag-bitcoin-etf-news","tag-btc","tag-btcusdt","tag-google-ads"],"acf":[],"yoast_head":"\n<title>Bitcoin ETFs Launch Google Ad Campaigns To Attract Investors<\/title>\n<meta name=\"description\" content=\"The Spot Bitcoin ETFs battle continues as Asset manegement firms take Google to advertise the products after the recent ad policy change.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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Her goal as a writer is to create informative, complete, and easily understandable pieces accessible to those entering the crypto space. After learning about cryptocurrencies in 2019, Rubmar became curious about the world of possibilities the industry offered, quickly learning that financial freedom was at the palm of her hand with the developing technology. From a young age, Rubmar was curious about how languages work, finding special interest in wordplay and the peculiarities of dialects. Her curiosity grew as she became an avid reader in her teenage years. She explored freedom and new words through her favorite books, which shaped her view of the world. Rubmar acquired the necessary skills for in-depth research and analytical thinking at university, where she studied Literature and Linguistics. Her studies have given her a sharp perspective on several topics and allowed her to turn every stone in her investigations. In 2019, she first dipped her toes in the crypto industry when a friend introduced her to Bitcoin and cryptocurrencies, but it wasn\u2019t until 2020 that she started to dive into the depth of the industry. As Rubmar began to understand the mechanics of the crypto sphere, she saw a new world yet to be explored. At the beginning of her crypto voyage, she discovered a new system that allowed her to have control over her finances. As a young adult of the 21st century, Rubmar has faced the challenges of the traditional banking system and the restrictions of fiat money. After the failure of her home country\u2019s economy, the limitations of traditional finances became clear. The bureaucratic, outdated structure made her feel hopeless and powerless amid an aggressive and distorted system created by hyperinflation. However, learning about decentralization and self-custody opened a realm of opportunities. Cryptocurrencies allowed her to experience financial control for the first time and expand her financial education. Moreover, the peculiar nature of the crypto community sparked Rubmar\u2019s curiosity about the other layers of the industry. As a result, she found a particular interest in discovering the diverse perspectives of investors, market watchers, experts, and developers. Her attempts to better understand the crypto space made her realize the strong links of the community with other industries, enriching her perspective of the sector. As someone who spends most of her day online, Rubmar enjoys finding the points where the crypto world meets with her other passions and hobbies \u00ad\u2013or her favorite memes. In her free time, she usually finds joy in different art forms. As a child, she enlisted in every extra-curricular activity in her hometown, including music classes, dancing, jewelry making, and the local chorus. Despite her many attempts to learn different instruments, Rubmar only knows how to play the xylophone, which she played for 7 years in her school\u2019s marching band. She also has a passion for learning new languages and cultures, having set the goal to learn another six languages \u00ad\u2013 currently attempting to learn Italian and Korean. Scrapbooking, paper crafting, and bookbinding are her biggest interests outside of work, constantly taking classes and attending workshops to learn new techniques. The rest of her free time is spent stressing over football matches and transfer market news or feeding cats \u2013hers or stray. In summary, Rubmar seeks to present entertaining and educational pieces to be enjoyed by everybody, aiming to report on the latest news and offer a unique perspective while adding a meme or a pun whenever possible.\",\"url\":\"https:\/\/wncen.com\/author\/rubmargarcia\/\"}]}<\/script>\n","yoast_head_json":{"title":"Bitcoin ETFs Launch Google Ad Campaigns To Attract Investors","description":"The Spot Bitcoin ETFs battle continues as Asset manegement firms take Google to advertise the products after the recent ad policy change.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wncen.com\/news\/bitcoin-etfs-issuers-battle-to-attract-investors-with-google-ad-campaigns\/","og_locale":"en_US","og_type":"article","og_title":"Bitcoin ETFs Launch Google Ad Campaigns To Attract Investors","og_description":"The Spot Bitcoin ETFs battle continues as Asset 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Her goal as a writer is to create informative, complete, and easily understandable pieces accessible to those entering the crypto space. After learning about cryptocurrencies in 2019, Rubmar became curious about the world of possibilities the industry offered, quickly learning that financial freedom was at the palm of her hand with the developing technology. From a young age, Rubmar was curious about how languages work, finding special interest in wordplay and the peculiarities of dialects. Her curiosity grew as she became an avid reader in her teenage years. She explored freedom and new words through her favorite books, which shaped her view of the world. Rubmar acquired the necessary skills for in-depth research and analytical thinking at university, where she studied Literature and Linguistics. Her studies have given her a sharp perspective on several topics and allowed her to turn every stone in her investigations. In 2019, she first dipped her toes in the crypto industry when a friend introduced her to Bitcoin and cryptocurrencies, but it wasn\u2019t until 2020 that she started to dive into the depth of the industry. As Rubmar began to understand the mechanics of the crypto sphere, she saw a new world yet to be explored. At the beginning of her crypto voyage, she discovered a new system that allowed her to have control over her finances. As a young adult of the 21st century, Rubmar has faced the challenges of the traditional banking system and the restrictions of fiat money. After the failure of her home country\u2019s economy, the limitations of traditional finances became clear. The bureaucratic, outdated structure made her feel hopeless and powerless amid an aggressive and distorted system created by hyperinflation. However, learning about decentralization and self-custody opened a realm of opportunities. Cryptocurrencies allowed her to experience financial control for the first time and expand her financial education. Moreover, the peculiar nature of the crypto community sparked Rubmar\u2019s curiosity about the other layers of the industry. As a result, she found a particular interest in discovering the diverse perspectives of investors, market watchers, experts, and developers. Her attempts to better understand the crypto space made her realize the strong links of the community with other industries, enriching her perspective of the sector. As someone who spends most of her day online, Rubmar enjoys finding the points where the crypto world meets with her other passions and hobbies \u00ad\u2013or her favorite memes. In her free time, she usually finds joy in different art forms. As a child, she enlisted in every extra-curricular activity in her hometown, including music classes, dancing, jewelry making, and the local chorus. Despite her many attempts to learn different instruments, Rubmar only knows how to play the xylophone, which she played for 7 years in her school\u2019s marching band. She also has a passion for learning new languages and cultures, having set the goal to learn another six languages \u00ad\u2013 currently attempting to learn Italian and Korean. Scrapbooking, paper crafting, and bookbinding are her biggest interests outside of work, constantly taking classes and attending workshops to learn new techniques. The rest of her free time is spent stressing over football matches and transfer market news or feeding cats \u2013hers or stray. 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